In the visual identity reworking phase, we started by introducing some elements, conceptual and graphic, to better highlight and communicate newcleo’s activities and goals. Materic backgrounds on which stand spheres and cores that evoke connections between people and emphasize energy.

Contextually, in collaboration with the science team, a system of infographics and icons was developed that can divulge the startup’s technologies, operations and perspectives at multiple levels.

Finally, the variety of solutions adopted in the proposed design contents link together through the palette. White and teal suggest cleanliness and references to the tech sector and the range of values it commonly goes with.