Alberello Design
+ Art Direction + Brand Identity + Logo Design + Motion Graphics + Shooting + UI & UX Design + Video Production
A digital showcase that finds new place for objects of the past, giving a present to unique and timeless furnishings.
Credits
Art Direction & Brand Strategy: Marta Grillo
UI & UX Design: Marta Grillo
Editing: Federico Conti
Photography: Diego Dominici
Motion Graphics: Federico Conti, Marta Grillo
Alberello Design began in 2016, from the passion of a young man from Turin and the fortuitous discovery of an iconic lamp design.
The Alberello floor lamp, created by Stilnovo in the 1950s, is the starting point for the beginning of an ambitious project: to give life to a collection based, first of all, on the research and selection of unique objects.
ART DIRECTION
Taking inspiration from the Alberello Stilnovo lamp, we replaced the iconic-looking spheres with the typical localization pin. The concept choice was driven by the desire to enhance the reticular element of the activity, which has an international deployment circuit.
For the palette and typography, we chose a mint green that would recall the vintage imagery of the 1950s. The color choices, adapted to the design of Nordic trends, flow into a modern and elegant style.
brand identity
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+ Art Direction + Brand Identity + Motion Graphics + Shooting + UI & UX Design + Video Production
