C.A. Giulia Falletti of Barolo
+ Art Direction + Editorial Design + Graphic Design + Printing + Typography
A book to celebrate, through memories and images, the 50th anniversary of the purchase of the Falletti Communal Castle in Barolo.
Credits
Produced by: Cultural Association Giulia Falletti of Barolo
Curated by: Marta Rinaldi
Research Documents and Photos: Franca Brezza Mascarello, Marta Rinaldi
Art Direction & Graphic Design: Marta Grillo
Printed by: LEM Stampa Digitale
"The story that Franca tells us highlights the work of the wise municipal administration of the time, which, encouraged by the generosity and cooperation of the people from Barolo, with a bit of luck and timing, succeeded in owning the Falletti Castle, opening a new chapter for the future of the Langhe borough."
Marta Rinaldi, President of Cultural Association Giulia Falletti of Barolo
ART DIRECTION
A clean layout cage gains dynamism from full-bleed images. The editorial cut recalls classical magazine elements, allowing for a more familiar enjoyment in the dialogue between text and image.
Ochre, a reminder of stone, is the color chosen to enhance the graphic elements that find space within a minimal, clean design. Innovation and memory thus recall each other, connecting earth, history and future.
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