Cocomama
Credits
Art Direction: Diego Dominici
Photographer: Diego Dominici
Camera Operator: Aurelio Forza
Editor & Post-Producer: Aurelio Forza
Cocomama represented the god of joy and health to the Incas. The brand name and logo remind a population well known for its relationship with gold and the ancient art of goldsmithing.
ART DIRECTION
The shooting was designed and studied with the goal that the new website would need to visually communicate the quality, uniqueness, and value of the jewelry. Simultaneously it needs to tell the story of the wonderful space of the store/house store.
Still-life photography on a black background allowed the details of each unique piece to be highlighted. Displayed in the site’s gallery, each piece of jewelry is presented in its uniqueness and appreciated for its elegant and creative design.
Cocomama’s showroom offers original and embracing furniture elements and colors. Each photograph tells the story of the perfect symbiosis of space, fine furnishings, colors and creativity.
The choice was made to present a brand and concept through images that were able to render a high-level experience, straddling craftsmanship and art.